How To Advertise On Craigslist: Researching Your Target Audience

How To Advertise On Craigslist: Researching Your Target Audience

If you are seeking to learn how to advertise on Craigslist, there are two things you will want to know about.

  1. How To Leverage Discussion Forums
  2. How To Maximise The Search Feature

The key to success for any Internet marketing campaign is reaching your target audience.  On-site research will be important how-to-advertise-on-craigslistin determining how to advertise on Craigslist.  Craigslist reaches a vast audience but the size of this audience may not exactly mean you can just throw an ad up and reach your target audience most effectively.  There are strategies to help advertisers reach their target audience through Craigslist.  Just to name two ways; discussion forums and the search feature can both be utilized to find your target audience and raise your chances of converting your offer dramatically.

Learn How To Advertise On Craigslist By Researching Discussion Forums

The discussion forums featured on Craigslist can be very useful when seeking your target audience.  This is important because misdirected advertising that does not reach the target audience will typically yield little to no return on investment.  Advertising on Craigslist is FREE but this does not mean business owners have nothing to lose by advertising on Craigslist without doing the proper market research first.  Time, energy and other resources can all be wasted when care is not taken to research and implement your findings to highly target your audience for the best possible results.

Discussion Forums Help You Learn About Your Target Audience

Visiting the discussion forums makes it easier to gauge the needs of your audience.  You can learn how to reach your target audience by learning what they are looking for in products and services in the discussion forums.  You can gain insight into the what’s, why’s and how’s of their needs, so you can best serve them.  When visiting these forums, you can simply analyze the social interaction on the topics that are related to the niche of your business or product.  Be sure to take careful note of the ensuing conversations you may engage in.  This can provide a great deal of insight into the thoughts of your target audience, allowing you to discover valuable nuggets of information on how to win over this audience.  Advertisers who actively participate in these forums can further capitalize by engaging members of the community in conversation and asking them for honest feedback.  All of this information can be used to target advertising specifically to the members of the your desired audience.

The Importance Of Optimizing Your Ad For The Search Engines

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Hiring a search engine optimization (SEO) specialist to assist in creating advertisements is a worthwhile investment for a larger business.  This is because an SEO specialist can analyze the keywords that matter to your business and provide useful information on how the advertisement should be structured and which keywords should be focused on in the copy. Additionally, they may have an SEO writer on staff that is capable of copy writing an advertising that is not only engaging but also optimized for Google and the search engines.

If you are an avid network marketer you likely have an understanding of SEO.  (If you’d like to learn more, I divulge some strategy on Search Engine Optimization in my review of a backlink building service, click here to read it)  Having this knowledge will give you a huge advantage if you wish to learn how to advertise on Craigslist.  What I’d recommend for the ‘Do It Yourself’ crowd is to research your keywords using the Google Keyword Planner which is available for free via Google Adwords.  You only need a Gmail account to access this incredible tool.  You can find the keyword variations and related keywords that receive the most searches and write you advertisement accordingly.  Doing this can ensure you reach the the largest possible target audience, when posting your advertising on Craigslist.

Learn How To Advertise On Craigslist by Using The Search Feature

how-to-advertise-on-craigslist

The search feature on Craigslist can provide you with valuable insight, which can help you to discover your target audience. Internet marketers can start this process by entering keywords related to their products or services to search throughout the various sections of Craigslist.  Your job will be to carefully analyze the results and take note of competitors’ advertisements and the sections in which these advertisements are posted.  If your competitors’ ads appear in sections which appear logical, it might be worthwhile to consider placing your own ads in these sections to ensure that your target audience finds your offer or product or opportunity.

Analyze The Efforts Of Your Competitiors

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Next carefully examine all advertisements by your competitors.  Pay close attention to the keywords used in theadvertisements.  This is important because savvy Internet marketers recognize the need to not only optimize their advertisements for the same keywords being used by their competitors, but do keyword research and improve your copy so as to dominate the search results.  Failure to do so may result in potential customers only viewing the competition’s advertisements when searching for these highly targeted keywords.

Outsourcing to a SEO firm would be the most practical solution for large companies / corporations and small businesses that are considering outsourcing for their search engine optimization needs due to a lack of time.  They can not only provide you with a set of new keywords but can also help you to optimize your ad copy for both sets of keywords.  The copy for advertisements should be optimized for the keywords but should also be informative and enticing so as to convert and make sales.  An SEO firm with an on staff SEO copywriter can be especially helpful in this capacity.

I hope that this information has been useful in helping you learn how to advertise on Craigslist.

Bonus Craigslist PRO TIP:  Only post 1 sales ad every 72 hours, or Craigslist will take your ads down and your advertising efforts will have been a waste of time.  Also make sure when posting your new ads, that you vary the post title and slightly rewrite the content so they don’t take it down for being a duplicate.

Interested In Learning Search Engine Optimization?

I will write a future blog post in the future that is more specific and really layout how I go about my keyword research and optimize my website content to rank for money making keywords.  Keep an eye out for this, learning keyword research research and search engine optimization is something that every internet marketer should do.  SEO comes into play in pretty much everything that you will do online as a business, when it comes to your content.

Until next time!

how to advertise on craigslist

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