- Successful blogging is all about speaking to the individual like you are conversing with a friend… It’s important to BE YOURSELF!
- Give life to your writing by injecting your personality and you suddenly reap the rewards of returning website traffic.
Today we are going to talk about content marketing for your blog. If you get started with blogging / content marketing, and learn how to do it right… it can be a very profitable method of online marketing. The most important thing I want you to understand, is that your blog does not have to be limited to one topic, you can cover a full range of ideas over time. This means you can write about whatever you are interested in. As people get to know you through your blog, you will virtual rapport and trust in readership who will totally dig reading your perspective about the things you market. The other most important aspect in blogging is to Keep It Real… Be yourself and give your honest opinion, write how you’d speak conversationally to a friend in a personal note or casual email message.
Talk to your audience, don’t talk at them. People will love you for it!
Blog Content Marketing… Just Be Yourself!
The true difference between a profitable and non-profitable blog is the way the content is written. Consider this real quickly… would you prefer to read a university professor’s lecture notes or the latest novel by your favourite author?
I bet you prefer to read the novel because it appeals more to your interests, or its not as mind-numbingly boring as the lecture notes by your professor.
When it comes to blogging and content marketing, the most important point thing to understand is that the average person likes to read “light” stuff most of the time. They don’t want to read a book or your latest scholarly thesis either. When people visit your blog, they are not only seeking the value and information that provide – but they also seeking someone who speaks their language. Someone who can speak on their terms and layout a possibly complicated matter in a simple way. The most successful content marketing writers will create blog posts that are easy to understand AND provide value in a relaxed and personable manner.
If it reads like a textbook, they will click off the page real fast. Not to mention that it also makes it difficult to build an audience or readers.
Write Your Blog Post, Like Your Talking To A Friend
To attract more visitors AND keep your current visitors coming back for more all the time, I can’t overstate the importance of adding a human touch to your blog posts. Inject your personality into your writing like you’d inject asavory marinade into a piece of meat. You can easily write in a way that’s more casual and conversational if you simply imagine you’re talking about XYZ topic with a good friend. Not only will this make you more relaxed, but your writing will as well. If you really want to keep people coming back, don’t shy away from your funny side. Humor can go a long way towards defining your writing style and keeping your readers coming back. Try to add funny comments to your articles whenever possible.
Remember to never address your readers as a plural. You wouldn’t talk to your friend like he is multiple people, would you? If you write your content for the crowd, then it sounds like you are giving a speech… and you end up disconnected from who your trying so hard to connect with. So to keep your blog post feeling like a personable conversation to your reader, always speak to the individual. When you write as if you are having a conversation to a single person it will endear your visitor think of you as more of a personal friend rather than a person of higher authority… or worse yet, someone who doesn’t think on the same level as them.
As a successful blogger, you will express your own personality through your words. Human beings are very curious creatures, so naturally your visitors will be as interested in you as the information you offer them.
With Content Marketing, Personality Wins The Day And Gets YOU Paid
Having a distinctive personality in your blogging would make a world’s difference between your blog about and everyone else’s out there on the internet. Good content marketing / blogging is a lot like creating your own personal brand. If you become an authority on internet marketing for example, people will think of your blog every time they need advice on this varied and diverse subject. They’ll think of you for what you market in the same way they think of McDonald’s for fast food or Nike for sneakers & sports apparel.
If you are looking to seriously monetize your content marketing efforts, you simply have to write as an equal friend to your visitors. Write to them as if you’re talking to a friend and establish your own personality on your blog. The results you get by just ‘Keeping It Real’ with your content marketing will be well worth it, I promise you!
P.S. And I know you really want to maximise your blogging, and to do that you have to be doing proper keyword research so you can rank your original content for keywords that bring targeted traffic to your blog! You absolutely need to check out my review of my favorite keyword research tool, where I’ll show you how I dominate the search engines.