- Freebies are a great way to get new fans, but it should be something that your target market would value.
- With the right freebie, you can stimulate return business and loyalty in your customers!
Who doesn’t love a freebie? It’s a fact that businesses have long been using to their advantage. Companies give away everything from free samples of their products and services to a whole host of other corporate gifts to attract the attention of potential clients or to stimulate repeat business from loyal customers.
And of course, for any freebie to be worth your while, it has to be valuable to the recipient. One thing that most people have in common is that they value knowledge, which is why offering free ebooks on subjects related to the product, service, or niche related to your business.
This strategy can help improve sales and return visits, powerful results for your marketing efforts. People enjoy value, deliver it, and they will come back!
Free eBooks Are Great For Website Monetization.
Take well-written company blogs, for example. Producing an ebook is a great way to build the brand of your business and raise new confidence and trust in your expertise. Ebooks are also excellent tools for driving high volumes of traffic to a website and converting sales from these leads.
Your website visitors will be most likely to download a free ebook based on a topic of their interest. The leads you can generate with this type of freebie are of the highest quality since you are providing value to your traffic in a targeted way.
Think Like Your Target Market / Audience
Figure out who your target markets are, and then think like them to determine what type of information would be most useful and attractive to them.
Whatever you come up with could be your freebie in the form of an ebook that you write for them. You can even build your email list by giving away the book in exchange for opting into your list.
Figure Out Exactly What Your Fans & Customers Desire To Learn
You could put a survey on your homepage or even on your Facebook fan page and ask your customers what would be the most useful information that YOU can provide THEM if you were to write an ebook.
If you can provide the value you seek, then great! But a great way to spice things up and make it more interesting is to interview an expert.
Find someone who is at the top of their game in whatever subject it is that your free ebook content will contain. The expert’s insights will surely add a ton of value and make your content that much more intriguing to download.
Don’t Have The Time To Write An eBook Yourself? Hire Somebody Else To Do It!
If you are not quite an aspiring author or you just don’t have the time to write your ebook, that is okay! You can usually acquire the services of a freelance writer rather inexpensively, depending on the level of writing that you need.
I recommend places like eLance and Odesk, where you can find excellent professionals who will write an ebook about anything you want and at a low cost!
Once you have an ebook in place, all your business then needs to do is promote the ebook not only on websites and social media but through ebook libraries and freeware sites. They will produce valuable leads that you can follow up on daily!
eBook Promotion Strategy
You can offer the eBook at your fan page, using a ‘Fan Gate’, that gives new visitors the eBook if they ‘like’ your page. You can also use it as an offer on your website, where your customers or prospects get it for free if they sign up for your email list.
There are many ways you can use your new eBook for the advantage of your business. Use multiple social media platforms to generate offers or offer incentives involving the ebook!
Until next time,
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