- Freebies are a great way to get new fans… but it should be something that your target market would value.
- With the right freebie you can stimulate return business and loyalty in your customers!
Who doesn’t love a freebie? It’s a fact that businesses have long been using to their advantage. Companies give away everything from free samples of their products and services to a whole host of other corporate gifts to attract the attention of potential clients or to stimulate repeat business from loyal customers.
And of course for any freebie to be worth your while, it has to be valuable to the recipient. One thing that most people have in common is that they value knowledge, which is why offering free e-books on subjects related to the product, service or niche related to your business. This can help improve sales and return visits making it an effective form of marketing. People enjoy value, deliver it and they will come back!
Free eBooks Are Great For Website Monetization
Take well-written company blogs for example. Producing an e-book is a great way to build the brand of your business and raise new confidence and trust in your expertise. e-Books are also superb tools for driving high volumes of traffic to a website and converting sales from these leads. Your website visitors will download the free e-book that is on a topic they are already specifically interested in. Since they are interested in what you have to offer, the leads you generate with this type of freebie are of the highest quality.
Think Like Your Target Market / Audience
Figure out who your target markets are, and then think like them… and figure out what type of information would be most useful for them, that you could give away as a freebie an an e-book. You can even build your email list this way by giving away the book in exchange for opting into your list.
Figure Out Exactly What Your Fans & Customers Desire To Learn
You can put a survey on your homepage or even on your Facebook fan page and ask your customers what would be the most useful information that YOU can provide THEM, if you were to write an ebook. If you can provide the value you seek, then great! But a great way to spice things up and make it more interesting is to interview and expert. That’s right, I said it! Go find someone who is at the top of their game in whatever subject it is that your free ebook content will contain. Their insights will surely add a ton of value and make your content that much more intriguing to download.
Don’t Have The Time To Write An eBook Yourself? Hire Somebody Else To Do It!
If you are not quite an aspiring author or you just don’t have the time to write your own e-book… that is okay! The services of a freelance writer can be gained for a very low sum. I recommend places like eLance and Odesk, where you can find excellent professionals who will write an ebook about anything you want, and at a low cost! Once you have an ebook in place, all your business then needs to do is promote the e-book not only on website and social media but through e-book libraries and freeware sites. They will produce valuable leads that you can follow up on daily!
eBook Promotion Strategy
You can offer the eBook at your fan page, using a ‘Fan Gate’, that gives new visitors the eBook if they ‘like’ your page. You can also use it as an offer at your website, where your customers or prospects get it for free if they sign up for your email list. There are a slew of ways you can use your new eBook for the advantage of your business. Use multiple social media platforms to generate offers or offer incentives involving the ebook!
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