Learn How To Promote Your Blog… To Go Viral!

I’m writing this post today for all my ‘blogging fans’.  I’d like to teach you how to promote your blog… to go Viral!

Whenever I create a beautiful brand spanking new piece of blog content, I like to promote the heck out of it.  Why not get the most for your efforts?  Good, freshly produced blog content too often just gets pushed out with a reliance upon RSS feed subscriptions and pre-existing web traffic.  It doesn’t have to be and shouldn’t be done that way!  It’s actually very crucial to getting your new content to rank quickly in Google if you can drive traffic to your content quickly, and create social media buzz early.  You can leverage your social network in a few different ways, hit your email list automatically upon publishing your post, and you can build backlinks to the new content.  So prepare for me to rain golden nuggets on you, between this rockstar post and my YouTube video below… you will get a solid blueprint showing you how to promote your blog… for success!

1. Learn How To Promote Your Blog… With WordPress Plugins

This is really important to have in place before even writing your first blog post.  If you are blogging without leveraging ‘on page’ social sharing, then I suggest you do not write one more post without it!

There are two plugins I recommend that add social media and social bookmarking sharing icons to your blog post.  This is important because it encourages sharing… especially if you add some text that provides a ‘call to action’, asking your fans and readers to share your content with their network.  This will help your content to go viral.

Sociable

I love Sociable because it’s FREE.  It is a very flexible plugin for WordPress and is very comparable to Onlywire in terms of the sharing icons it provides.

Onlywire

Onlywire has a free trial but ultimately has a $49 annual fee.  It has some features that make it more powerful than Sociable, as it pushes your content out to a good number more networks.  It’s a judgement call for you to make on how much you want to invest here.

I’d suggest starting with Sociable and then growing into using Onlywire as you have the funds to upgrade to their service.  I’ve written a post on social bookmarking websites that are made available by these plugins for your readers to share your content, read it here.

2. Learn How To Promote Your Blog… To Your Email List

This is super powerful.  If you are using Aweber as your autoresponder service to manage your email list… then you are in luck!  if you are not using Aweber, I’d suggest that you make the switch from whatever service you are using now if they don’t offer this feature.

how to promote your blog

You simply navigate to the ‘messages’ tab in your Aweber account, and click the ‘Blog Broadcasts’ link in order to start the set up of connecting your blog rss feed to Aweber.

With this set up every single new blog post you make will go out to your email list automatically.  Of course there are settings to adjust exactly what time of day, or limiting to which days they are released if you want to get granular with it.  I for some reason just like it to all be automatic so I never have to worry about it.

This is an awesome way to drive more early traffic to your freshly published blog post content!

If you aren’t already using Aweber, you can click here to register for it.

3. Learn How To Promote Your Blog… By Leveraging Your Network

“Your Network Is Your Net Worth”

A. Promote On Your Facebook Fan Page

how to promote your blogI’ll start by going to my Facebook Fan Page and writing a quality post to draw attention to my new content.  I like to be straight to the point and make it fun by injecting humor or some sort of creativity.  To promote my last piece of content, I used an image of Johnny Depp as Captain Jack Sparrow from Pirates of The Caribbean and made a connection in my post by saying something about ‘putting your pirate face on’ and getting ready to ‘strike gold in 2014’ like Johnny Depp.  I’m cracking myself up as I write this… that must mean it’s good stuff, because I enjoy my laughs!  Using a picture that attracts people to your post, will get your post read 90% more often than just posting without a picture.  Relating your post to the picture, will get your posts read 90% more often in the future!  People appreciate it, it makes it more entertaining to read your content as opposed to many other people’s standard fare communication’s.

B. Learn How To Promote Your Blog…  By Placing Fan Page Posts In Related Groups

I have several groups that I like to go share my latest fan page post, and politely ask for an social activity that my friends can afford to provide.  When I reach out I specifically ask for any ‘likes, comments, and shares’ and state how I would appreciate it.  In those groups I also tend to go back and like, comment and share other people’s content as when you do that, people like to reciprocate when they see your post.  Gotta keep the positive energy flow in balance!  This will send more people to your latest post on your fan page and create some early engagement on your post.

I have a few groups that I highly recommend trying to get into, if you are serious about your content promotion and are willing to reciprocate the love.

 

Power Blogging Network:

To get the most out of this group, when you first join, you’d read the instructions pinned to the top.  The goal with this group is to get activity to your blog post in the form of comments and social media shares.  Instructions pinned to the top of the group timeline, instruct everyone to read each other’s posts back at their blogs and leave insightful comments, plus share on the social networks like twitter and social bookmarking sites.  This group will work best for you if by showing love to other people’s content, and they will show love back and return the kindness on your blog with quality comments and valuable social media sharing activity.

YouTube Power Users:

This group is important to my blogging process because I usually put a YouTube Video in each blog post, whenever possible.

PRO TIP: YouTube videos provide a lot of link juice to your blog post, when you link to your post in your video description.

The goal with this group is to get early and quality social engagement on your new YouTube video content.  Instructions are pinned to the top of the group timeline, that basically instruct everyone to basically to fully view each others content (full time span of video for a completely registered view on YouTube), give ‘likes’, leave insightful comments after watching the video, and share on twitter, Google+ and any other social network that you can afford to use.  After doing these things on YouTube it is standard practice to go back to the original post in the group, and leave a comment stating that you watched the video and sharing which ways that you supported the content (likes, comments, share types).  If you use this group correctly, and help people out by supporting their content, they will do the same for you and it will do wonders for getting your content to rank early.

how to promote your blogC. Learn how to promote your blog using paid promotion on Facebook

You don’t have to do paid promotion if you don’t want to make any money.  But it seems like everytime I promote a post concerning my primary network marketing business, I end up making the money back through at least one referral commission.  That’s an incredible return on my investment since I’ll earn that commission over and over again in the future.

I do this by boosting my post.  Whenever you make a new post on your fan page there is a button at the bottom of your post which says ‘Boost Post’.  You can use this button to open up a menu like you see to the left.

You can promote to either your existing fans and their friends, or you can choose people through targeting.  It’s good to do a mix of both over different posts over time.  As you build a solid fanbase you have highly targeted people to market to.  When reaching out with targeting you can pull in more highly targeted fans.

You’ll notice that I also chose to target countries that I felt would have people who would relevant to connect with.  I could have probably added a couple more like Germany or Australia for example, but I just set this one up for a sample purpose.

Next you can set your age range that you feel is in your target market.  And further hone your targeting down by selecting ‘interests’.  Here is just an example of a few ‘interests’ that I could use to promote a post about Search Engine Optimization and Internet Marketing.

You can spend as little money on this as you want, but you have to initially set it for $5.  But at anytime you can pause the promotion and it will stop charging, so you can literally spend $1 or less if you want to.  Anything is better than nothing!!

As you change the amount spent, the estimated number of people reached will change accordingly.

D. Learn how to promote your blog by sharing on Google+

Google+ is too powerful of a social media network to deny anymore, practically everybody has it and is going to use it at some point ever since it has been integrated into everyone’s Gmail account.  Not to mention the fact that it just plain helps by adding some excellent link juice back to your blog post that you share in your Google+ post.  Do not deny yourself results!  Maximise your efforts and start posting to Google+.  I love posting other people’s content to there all day as well, In that way I treat is similar to Twitter where I also love to share other people’s content (as long as it has value of course!  My sharing is based upon providing value)

4. Learn How To Promote Your Blog… On Twitter:

There is nothing easier than learning how to promote your blog on Twitter.  You just need to come up a sentence that will attract your followers to click the link to your new blog post.. in 140 characters or less.  If you have space in your tweet I recommend adding relevant hashtags (keywords preceded by the # symbol, ex. #InternetMarketing), as this will help you get found by people who are interested in those keywords.

It’s a good idea to tweet out your new content to your following as you create it!

5. Learn How To Promote Your Blog…  By Optimizing Your Featured YouTube Video

So just putting the YouTube video up and adding a link back to your blog post is not enough!

Whatever keyword that you are trying to rank for with your new blog post, you should also include in the title, description and tags sections of your YouTube Video.  In the tag’s section you can include long tail variations of the keyword and related keywords.

You can include the keyword up to twice in the title of the video.  You should still try to create a title that makes sense, and is representative of the actual video content.  YouTube will pull content and possibly shut down your channel if you are misleading with your title and description, so don’t mess around in these areas… be straightforward!

You can include the keyword as many times as possible in the description.  Don’t go ‘keyword stuffing’ or just putting it in there a hundred times with nothing relevant written.. that is BAD!  Write a real description and make it as long as you can with good content.  Just writing relevant content in your description will give you plenty of opportunities to insert the keyword.

PRO TIP: Copy and paste the video link URL and ‘tags’ into the bottom of the video description, it helps the Google spiders to crawl and index your page.

6. Learn How To Promote Your Blog… By Building Backlinks

This is an optional step, but will help you greatly if you have the extra budget to build some quality keyworded backlinks to your new content.  I’m not going to get real into depth on this here but I recommend and review a program that goes into depth on the backlink building service that I’ve been using to easily rank my content in Google.  Click the following link for more information on my favorite backlink building service:

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The Process Of Learning How To Promote Your Blog… Follow this process, Rinse & Repeat!

Learning how to promote your blog for success takes time, it’s like riding a bike.  It has a learning curve, but once you get the hang of it, it is nothing but smooth sailing!  It takes a concentrated effort to properly optimize your blog post and YouTube video content, in addition to creating them in the first place.  And then of course you have the slew of ways to promote it that I have just presented to you in this blog post.  Everytime I create a new piece of content I go through all these steps.  Sometimes it takes me a whole day to get a piece of content out, if my video is longer and takes a while to encode.  While it is quite the process, the results are worthwhile because you are laying down a serious footprint online and increasing your presence in the Google search results and in the social networks at the same time!

I will be back with even more value, time and time again on this blog.  So keep reading and subscribe to my RSS Feed so you don’t miss a beat!

I hope you enjoyed learning how to promote your blog, and I look forward to hearing about your success using my methods!  Be sure to reach out sometime by adding me on Facebook, connecting with me on Twitter or just plain sending me an email message 🙂

Until next time,

how to promote your blog
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10 Responses to Learn How To Promote Your Blog… To Go Viral!

  1. Great info here. People should be taking multiple steps to promote there content. Content is king and back links are the queen! Great Read!

    • Yes, the key is to leverage the right strategy to maximize the results of your efforts.. and get the most results with the least effort. Thank you for reading and leaving an insightful comment! I’m looking forward to your next post 🙂

    • I know it was quite a lot, wasn’t it? Over time I will be doing some follow up posts that go more into detail on each section. I felt inspired the other day to just do a blog post about my process, as I’ve developed a really effective marketing strategy that has produced some serious results for my business.

  2. Wow Caleb, that is quite a comprehensive list of things to do, to make your blog Go Viral. For sure I am going to sit down and see how to incorporate some of the resources that you mentioned here.

  3. I use onlywire with syndicationmasters so you are not only updating your profiles but can post to other onlywire members profiles. It’s like using onlywire at full capacity.

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