Not taking advantage of social bookmarking is one of the commonly made mistakes made by many new bloggers and internet marketers. There are a plethora of bookmarking sites out there and just as many tools/widgets that make it easier to share your latest posts. Part of the battle, however, is figuring out which social bookmarking sites are best for your purposes.
I also highly recommend using a proper social bookmarking tool and strategically place it at the end of your blog posts. The right social bookmarking tool will make it easier for you and your fans to share your latest and greatest posts. I recommend Shareaholic, and I will show you why!
But first, I would like to show you which social bookmarking sites I prefer to use, and tell you why.
Social Bookmarking Sites: Which Ones Are Right For You?
There literally seems to be a hundred social bookmarking (and sharing) sites, and new ones are popping up all the time. They come in many different functions and flavors, and you should focus on the ones that make the most sense for your content. These are the ones I have chosen to use:
The number one social bookmarking website. Delicious was acquired by YouTube founders Chad Hurley and Steve Chen and rebuilt/relaunched in 2011 with a focus on curation and discovery.
A popular social bookmarking site that uses a discovery engine to find and recommend web content. It allows users to find and rate web pages, photos, and videos that are personalized to their interests using peer-sourcing and social-networking dynamics.
A site that provides a list of links to other websites sorted into categories called ‘subreddits.’ Users can submit a link to a subreddits category and have the option to rate each link with an ‘upvote’ (meaning that they liked the link) or a ‘downvote’ (dislike). Based on popularity, links are sorted on the front page of Reddit to indicate which ones are ‘trending’ (receiving a lot of upvotes) and links that are already popular (have already established a large number of upvotes).
Technorati is a search engine for blogs. It tracks over 22 million web sites and produces billions of links. It determines blog authority by the number of inbound links you have received in the past six months. Technorati is a great way to find high ranking blogs with content similar to yours. Pro-Tip: If you see a blog with a high authority rank, you should start commenting on it to attract attention to yourself.
(The next five are not technically ‘social bookmarking’ sites, but they are options you will want to include for ‘social sharing’ using the social sharing tool I am going to recommend later in this post)
Your reader’s friends could be using many different social sharing services online. FriendFeed lets them put all of their online activity in one place. A useful way to share everything in one place and it allows commenting and discussions like Facebook or Twitter.
With 1.1 billion users worldwide in 2012 (including 1.1 million monthly active users), Facebook is a necessity in your internet marketing/social sharing tool belt!
Twitter generates 250 million unique users per month and provides the ability to develop a large following quickly. Twitter is easily one of my top social media choices for content promotion.
A social networking site that is on the rise, LinkedIn is an excellent place to network with professionals in any area of business. It is a great place to share your business and develop relationships with the CEO’s, corporations, and entrepreneurs of the world.
A relatively new social sharing site that allows users to create and manage theme-based image collections such as events, interests, hobbies, etc.
Pinterest has experienced incredible growth, has become the third-largest social network in the U.S. as of March 2012.
Google’s foray into social networking. Google is stepping up to challenge Facebook for social media dominance and has just comparable brand recognition.
[UPDATE FROM THE FUTURE: this platform ended up flopping.]
Encourage Social Bookmarking & Sharing on Your Blog with Shareaholic
My preferred social sharing WordPress plugin is called Sociable. You should check it out, download, and install it to your blog NOW, and it’s FREE.
Now that you’ve learned about Social Media Bookmarking, you should learn my secret strategy that shows you how to promote your blog in six solid and easy to follow steps!
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